“Safe Money” campaign is launched
On 25 March, Narodowy Bank Polski launched its “Safe Money” campaign before introducing banknotes with modernized security features to circulation. The campaign will involve a number of public institutions and companies operating in the cash handling business. During the weekend of 5-6 April, Open Days will also be held at the NBP Head Office, with the modernised security features as a central theme.
The Social Insurance Institution (ZUS) has already started posting information leaflets along with its regular mail, to reach 8.5 million recipients. “We are receiving numerous signs of appreciation that NBP is sending leaflets about the modernised banknote security features together with ZUS correspondence. It is important for us that older ZUS clients be accurately and extensively informed about the new security features; it is them who are the most exposed to fraud and counterfeiting attempts” says Michał Jonczyński of the ZUS Management Board. Over two million people have received the leaflet via ZUS.
The information campaign will also by supported by the Ministries of Finance, of Foreign Affairs, of National Education and of Interior as well as the police, the Agricultural Social Insurance Fund (KRUS) and the Polish Security Printing Works (PWPW). Their contribution will involve dissemination of the note about the modernised security features through government offices, including tax and customs offices, Polish embassies abroad, and, finally, police stations and exchange bureaux.
Many commercial partners, including major retail chains, have also declared their support for the campaign. Posters and leaflets informing about the new security features will be available at points of sale, and information spots will be screened. Messages about banknotes modernisation will also be displayed by some ATM chains and in public transport vehicles.
Furthermore, the campaign will also involve the media, above all, public ones - The Polish Television and the Polish Radio, which will air, in the few weeks following 24 March, spots developed by NBP. On the press side, on 7 April Gazeta Wyborcza will insert fliers highlighting major changes in the banknotes’ security features in its national circulation newspapers.
The campaign website www.nbp.pl/bezpiecznepieniadze posts information materials and a tutorial on the modernised security features. The youtube.com NBP channel already features radio and TV spots ready for broadcast during the campaign.
“NBP has also developed an updated version of its mobile application for the Android and Apple iOS devices, called NBP Safe, providing a quick and easy way to learn how to recognize whether a banknote is genuine or not. The application, which additionally enables the user to check the current NBP average exchange rates, is already available free of charge from the Google Play store and App Store”, says Marcin Kaszuba, Director of the NBP Communication and Promotion Department. Information for persons with impairments can be found on the nbpniewyklucza.pl/bezpieczne-pieniadze website.
- Technological partner of the campaign:
Polish Security Printing Works Social partners
- Social partners:
Carrefour Polska, Euronet Polska, Grupa PZU, Jeronimo Martins Polska (owner of the Biedronka retail chain), Kaufland, Lidl, Media Markt, PKP Intercity, PKP SA, Poczta Polska SA(Polish Mail), Saturn.
- Media partners:
Telewizja Polska, Polskie Radio SA, Gazeta Wyborcza, Katolicka Agencja Informacyjna.
The modified banknotes, with face values of 10, 20, 50 and 100 zloty, will gradually replace worn or damaged banknotes as these are withdrawn from circulation under regular operations of cash provision to commercial banks. All the banknotes currently in use will remain legal tender.
The graphic design of the modernised banknotes has not changed, yet the new security features will distinguish them from the old-issue ones. The most significant changes the public will see on the modernised banknotes is the watermark on an unprinted field, iridescent ink and an enhanced recto-verso security feature. It is worth remembering that the 200 zloty banknote will remain unchanged for the time being. Also, none of the modernised banknotes will come into circulation before 7 April 2014.
Things to keep in mind:
- on 7 April, NBP will commence the provision of the modernised banknotes to commercial banks; thus, the banknotes will start their broad circulation;
- the operation is purely technical - there will be no significant change to the images; only the security features will be modified;
- current banknotes will remain legal tender indefinitely;
- the 200 zloty banknote is not due for modernisation for the time being - yet, bearing the security of cash transactions in mind, banknote modernisation must be considered an ongoing process.
Should you have any queries or requests, please contact the NBP Press Office at: