About the NBP: Structure
Public Relations and Marketing Department
Director: Martyna Wojciechowska
The main tasks of the Public Relations and Marketing Department include:
- Developing NBP information policy
- Developing and pursuing NBP marketing strategy
Detailed tasks of the Department include, among others:
- carrying out NBP information activities targeted at the mass media;
- maintaining current contacts with the media to ensure that the public opinion is informed about the goals, tasks and activities of the NBP in an efficient manner;
- analysing information published by the media about the NBP and providing responses to and comments on press publications in this respect;
- operating Internet news and educational bulletins of the NBP;
- promoting intellectual achievements of the NBP and its employees, and presenting the results of their economic studies in an accessible way;
- coordinating the NBP internal communication activities;
- organising the NBP marketing actions;
- creating a consistent NBP visual identification system;
- performing tasks in the area of marketing studies relating to the NBP
- Examining complaints and proposals from the public regarding the activity of the NBP, in co-operation with competent departments and organisational units of the NBP;
- Performance of tasks related to spreading the knowledge of the European economic integration and the Euro currency through the NBP Euro Information Centre (CIE NBP).